Jatin Y. Trivedi

Y J Trivedi & Co. (India)

Jatin Trivedi is the Managing Partner at Y. J. Trivedi & Co. and a leading intellectual property expert with over two decades of experience as an advocate and patent & trademark attorney. He is widely trusted by national and international corporations for IP management, protection, and valuation across industries such as pharmaceuticals, FMCG, healthcare, entertainment, and technology.

Known for his sharp legal insight and strong commercial understanding, Jatin helps businesses transform intellectual property into strategic value, guiding them through high-stakes decisions including brand protection, expansion, and growth.

He actively contributes to the global IP ecosystem through leadership roles in organizations such as FICCI, GCCI, and TiE, along with participation in international industry forums. He has also advised premier institutions including IIM Ahmedabad and Nirma University. He is the author of “This Handbook Will Change the Face of Your Start-Up,” empowering modern entrepreneurs with practical IP knowledge.

With a forward-thinking approach and a passion for innovation, Jatin Trivedi continues to support creators, businesses, and institutions in protecting and maximizing the value of their ideas.

He is also the host of the “IP First” podcast, where he empowers startups and innovators by simplifying intellectual property and highlighting its critical role in building, protecting, and scaling ideas.